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Videos

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition
Author: Yuliya Yakupova
Company: Cherkizovo Group
October 3, 2019
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Citation

Yakupova, Y. (2019a, October 03). Trusting the Internet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trusting-the-internet


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Research papers

Reality check

This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Jessica Salmon, Bob Cook
Company: Firefish
November 8, 2012
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Citation

Salmon and Cook (2012a, November 08). Reality check. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-check


Research papers

Water wows

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Pia Mollback-Verbic, Piyul Mukherjee
Company: Quipper Research
November 13, 2011
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Citation

Mollback-Verbic and Mukherjee (2011a, November 13). Water wows. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/water-wows


Research papers

Web 2.0 capturing real life insights

It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to...

Catalogue: Online Research 2010: E-Universe
Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré
Company: DCAP Research
October 19, 2010
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Citation

Ricci, Chartier and Lefebvre-Naré (2010a, October 19). Web 2.0 capturing real life insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/web-2-0-capturing-real-life-insights


Magazines

Revue Française du Marketing (Juin 2010)

Ce numéro de votre revue vous offre quatre articles qui répondent à nos voeux demixité: deux proviennent de professionnels et deux d'enseignants; troistraitent des modalités précises d'une étude de marché, le quatrième...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2010
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Citation

, A. (2010a, June 01). Revue Française du Marketing (Juin 2010). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2010-


Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009
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Citation

Bryant, Levine, Weinberg, Massoudian and Jacobs (2009a, October 29). Inspiring change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inspiring-change


Research papers

It works for us but does it work for them?

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter
Companies: Colmar Brunton, Mars Wrigley
October 29, 2009
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Citation

Cierpicki, Alexander, Rubie, Alchin and Poynter (2009a, October 29). It works for us but does it work for them?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-works-for-us-but-does-it-work-for-them-


Research papers

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008
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Citation

Baker, R. (2008a, October 24). Without a NET. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/without-a-net